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The Global South is on an unprecedented growth trajectory and transformation. We want to help build resilient, future-defining brands from these markets, for the world. And, as both global giants and start-ups expand into and explore these high-growth regions, we help ensure their market entry is rooted in sustainable success.
We are navigating big shifts in markets, technology and infrastructure. This is changing what we are working on and how we are working – the future of work is being redefined, again and again.
With that, to deliver lasting impact, our approach is inclusive of the people behind the product – whether those are the leaders in a company or an ecosystem of players. A holistic approach is key in addressing the needs of this new rising C-suite.
Founder & CEO, Rania Rostom has been a trusted advisor to global business leaders and public sector figures for 30+ years. She has a wealth experience across global and emerging markets in a wide array of industries and sectors, including technology, energy, healthcare, aerospace, automotive, retail and food. She has worked with companies and government organizations on corporate and business strategy, transformation initiatives, market innovation, stakeholder management, communications and corporate affairs, talent development and customer education.
Prior to founding RR, Rania worked for GE for 20 years in various global and regional leadership roles in communications, marketing, innovation, customer education and training, as well as talent development. Prior to GE, she led communications for BMW Group across the Middle East. Additionally, Rania worked in a leading communications agency managing clients such as Nissan, Singapore Airlines, Mars, Coca-Cola, Tag Heuer and different governmental bodies.
Rania is passionate about ideas that drive growth globally, building collaborative and high-performance global teams. She is a Board Member, co-author on a Future of Work white paper and speaker at conferences such as the World Economic Forum, COP, Women’s Forum Global Meeting, MISK Global Forum and many others.
