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APPROACH
Your signature work starts here. Distinct, disruptive, and uniquely yours.

Signature work is a strategic approach that operates both in synergistic ways as a force multiplier or as a singular focus to drive a specific outcome.

Signature work is rooted in strategy and understanding the business and its operations. It’s driven by both vision and execution. It’s not just creative; it’s effective.

Signature work transcends borders yet honors the nuances of culture, community and context. It’s global and local.

Signature work is born out of curiosity and experimentation, thrives on collaboration, and requires agility and adaptability.

Services

We deliver a range of services –
that work both in synergy and
standalone - for businesses,
governments and start-ups

Helping businesses with innovation strategies, scalable ideas and co-creation to uncover new growth pathways.

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Fostering entrepreneurial ecosystems through partnerships, accelerators and innovation programs.

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Promoting and protecting reputation with corporate affairs, leadership and stakeholder communication, thought leadership and media outreach.

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Building purpose-driven brands through strategic storytelling, creative positioning and cultural intelligence to forge lasting audience connections.

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Navigating uncertainty and change through a structured and sustained approach that aligns teams, fuels resilience and builds culture.

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Optimizing organizational agility, redesigning operating models and streamlining functions to unlock productivity and value during scaling, restructuring or transformation.

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Designing learning for leaders’ programs that equip teams with skills, strategies, and mindset to emerge as agile, future-ready forces.

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Testimonials

“I have known and worked with Rania for several years on multiple global, cross-sectoral initiatives that are incredibly complex to navigate given global impact across cultures, languages, and policies. I keep asking Rania to do more for us because she uniquely is able to spearhead multiple campaigns from concept to reality in ways that enable us to stand out in ways that are far ahead of others regardless of the environment and stage. She conceptualizes ideas that connect market trends and industry insights with business priorities in an innovative and impactful way. Rania demonstrates both strategic thinking and creative problem solving. She is someone who can weave together different elements with clarity and purpose in addressing the sustainability agenda. Her deep commitment to teamwork combined with her exceptional leadership capabilities make her an asset to any organization.”

Roger Martella
Chief Corporate Officer & Sustainability Officer,
GE Vernova

    “Rania played a key role in sharpening our strategic narrative and positioning Immensa as the region’s leading digital manufacturer in the energy sector. Her ability to connect our mission with industry and national priorities, and translate that into impactful PR and thought leadership, elevated our market presence at a critical inflection point. She’s a trusted strategic advisor who delivers impact where it matters most.”

    Fahmi Al Shawwa
    CEO,
    Immensa

      INSIGHTS

      Three Disruptive Innovations Changing the Middle East
      – World Economic Forum

      22 May 2015
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      UAE start-ups show impact in innovation
      – Gulf News

      Sept 15, 2018
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      Collaboration: The Fuel Driving The UAE’s Diverse, Sustainable, Ever-Ambitious Future
      – Entrepreneur

      28 August, 2023
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      Storytelling in Sq.m.
      – MEPRA

      22 November 2014
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      We are passionate about Saudi women being engaged in our digital transformation plan
      – Saudi Gazette

      16 November 2017
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      Behind the scenes of a historic rebrand
      – Campaign

      6 November, 2023
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      The way to the top
      – Hanson Search

      22 August, 2016
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      SPEAKER

      Türkiye İnovasyon
      Haftası İstanbul
      “Future of Work”
      December 2014

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      CSR Summit
      May 2015

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      Women’s Forum
      Global
      “Life at the Heart of
      Industry 4.0”
      October 2015

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      Harvard
      Business
      Review Turkiye
      “Future of Work
      and IOT”
      April 2015

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      ArabNet CEO
      Forum Panel and
      Keynote “Future
      of Work:
      Transformation
      & Trends” and
      “Riding the ESG
      Wave”
      October 2023

      https://www.monshaat.gov.sa/en/node/14217
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      Grow@COP 28,
      Organized by
      Webit
      Foundation and
      UICCA
      “Empowering the
      Future: Rapid
      Decarbonization,
      Economic
      Growth, and the
      Inclusive Path to
      Sustainable
      Energy and
      Industry”
      December 2023

      https://webit.org/growatcop/energy.php
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      COP28 Youth 4
      Sustainability
      Forum, Organized
      by Masdar
      “Advancing Youth
      Engagement to
      Mobilize Climate
      Action”
      December 2023

      https://www.linkedin.com/posts/raniarostom_ge-energy-grow-activity-7140370761772359681-eEJb/
      Read More